Secret Deodorant Launches Initiative Empowering Women to Achieve Financial Wellness
P&G
March 29, 2023
CINCINNATI–(BUSINESS WIRE)– Ahead of Financial Literacy Month this April, Secret Deodorant is introducing a multi-year financial empowerment initiative that starts by providing 1 million young women with access to in-depth financial courses and training resources developed and led by highly-renowned female financial experts.
The initiative was unveiled yesterday at the New York Stock Exchange during the ‘Young Women’s Financial Wellness Forum,’ hosted in partnership with Seneca Women, a women’s leadership platform dedicated to advancing women in the economy and around the world. The initiative is designed to support young women at the very start of their independent financial journeys, by providing them with the foundational tools needed to succeed today, and in turn, improve their financial wellness.
Gen Z adults in the U.S. report the highest level of stress compared to any other generation, according to the American Psychological Association.1 The biggest cause of stress? Money. Financial stress disproportionately impacts women, particularly women of color. Black and Hispanic women generally have higher unmet financial needs, more student loan debt, and are more likely to struggle financially while in school.2
Unfortunately, this disparity can take a toll on a woman’s financial journey.3 By 2030, Secret will empower millions of young women to tackle financial stress and forge a path to equitable wealth.
“As part of Secret’s continued efforts to uplift women, we hope to spark a conversation about financial well-being and provide tools for financial literacy and education,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble. “Secret is proud to partner with a diverse group of women to lend their financial expertise to this initiative.”
Secret commissioned an advisory board of renowned multicultural financial experts to help propel its mission of increasing access to financial education, proving that a financially well life is within reach for all women. The financial experts helped launch the initiative by providing practical, tangible advice geared towards the needs and concerns of Gen Z women at Seneca Women’s ‘Young Women’s Financial Wellness Forum’ in partnership with Secret.
Secret’s alliance of financial experts includes…READ MORE
